Client: Department of Energy’s Office of Energy Efficiency & Renewable Energy
Mind & Media planned and produced a series of dynamic, human-focused video stories to showcase positive developments in energy efficiency and renewable energy.
Showcasing Green Energy Developments
“Wind for Schools” won a Communicator Award of Distinction for its environmental message.
Services Provided:
- Video Storytelling
- Video Production
- Video Post-Production
Content Areas:
- Renewable Energy
- Energy Efficiency
- Sustainability
Department of Energy’s Office of Energy Efficiency and Renewable Energy wanted to use short videos to showcase positive happenings in green energy and help brand the DOE as an innovative leader.
In partnership with prime contractor Highland Technology Services, Mind & Media:
- Created an overall video series treatment and individual video treatments
- Developed an editorial calendar and production timeline to group stories by geographical location to minimize costs
- Produced one representative story to ensure agreement on approach, style, and messaging
- Coordinated all productions
- Collected a repository of b-roll and story ideas for the media
Department of Energy promotes the inspiring stories on their website, YouTube, Facebook, Twitter, and in leadership presentations. “Wind for Schools” won a Communicator Award of Distinction for its environmental message.