Repairing Communications to Save a Rain Forest

Client: Treaty Implementation Plan Agency

Mind & Media’s coordinated bilingual campaign repaired a government/public communication breakdown and helped preserve the Panama Canal watershed and protect endangered plants and animals.

Services Provided:

  • Gap Analysis
  • Audience Analysis
  • Print Design
  • Video Production

Content Areas:

  • Environmental Preservation
  • Endangered Species
  • Military Base Transfer
  • UXO

Panama Canal Treaty Implementation Plan Agency consulted Mind & Media on a serious challenge: a communication breakdown between Panama’s government and people about the US Army’s environmental and public safety efforts on former ranges being returned to Panama.

Our communication analysts identified the source of the breakdown: a cultural gap in the materials used to communicate with the public. Mind & Media developed a coordinated, comprehensive public awareness campaign to:

  • Identify audiences and assess their communication needs and abilities
  • Create clear, audience-appropriate messages
  • Disseminate messages in a way that audiences could understand and act on

Winner of three communication awards!

To carry out the campaign, Mind & Media created:

  • Branding language and visuals
  • Easy-to-understand iconic signs and publications
  • Print materials in English and Spanish
  • Public service messages for Panamanian radio and television (in Spanish)
  • Videos for widespread distribution (in Spanish and English)

The public awareness campaign Mind & Media created closed the gap between the Panamanian government and its people through clear messages and a media strategy designed to reach multiple diverse audiences.

This project is an excellent example of Mind & Media’s ability to analyze a communication challenge, develop a strategy to meet the challenge, and implement a campaign to get the job done.

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