Client: Treaty Implementation Plan Agency
Mind & Media’s coordinated bilingual campaign repaired a government/public communication breakdown and helped preserve the Panama Canal watershed and protect endangered plants and animals.
Panama Canal Treaty Implementation Plan Agency consulted Mind & Media on a serious challenge: a communication breakdown between Panama’s government and people about the US Army’s environmental and public safety efforts on former ranges being returned to Panama.
Our communication analysts identified the source of the breakdown: a cultural gap in the materials used to communicate with the public. Mind & Media developed a coordinated, comprehensive public awareness campaign to:
To carry out the campaign, Mind & Media created:
The public awareness campaign Mind & Media created closed the gap between the Panamanian government and its people through clear messages and a media strategy designed to reach multiple diverse audiences.