Center for Neuroscience & Regenerative Medicine (CNRM) faces challenges recruiting Service members to take part in studies about psychological health and traumatic brain injury. Mind & Media provides communication consulting and media development for the Center’s recruiting campaigns.
In our first project, Mind & Media developed a recruiting strategy and tools to help CNRM meet its study goals. In our report, Mind & Media identified ways the Center can overcome misperceptions about clinical trials and better attract volunteers in a competitive marketplace. Mind & Media also provided a mock-up of an online recruitment registry to help ramp up volunteerism.
Following that, we developed recruiting tools and reports, including:
- Effective recruiting posters
- “Meet the Researchers” video
- Audience analysis, content plan, and graphic design for a revised website
- Website promotion plan, including plans for effectively using Facebook and Twitter