Promoting Training for Physician Assistants

Client: Physician Assistant Education Association

Mind & Media produced a message-driven video to explain the benefits of offering more clinical training opportunities for physician assistants that will help address our country’s shortage of primary care providers.

I am super proud of this. When I watch it I hear one message after another that speaks to our mission. Thank you so much all of your effort!
John SmithAssistant Chief for Academic AffairsOlivia Ziegler

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As our population ages and more people get insurance under the Affordable Care Act, America faces a shortage of primary care providers. The Physician Assistant Education Association (PAEA) asked Mind & Media to create a five-minute video to encourage health providers, especially Community Health Centers, to provide clinical training opportunities for PA students.

Mind & Media’s video highlights the value of providing these opportunities in a Community Health Center setting and using the PA/MD team approach. We shot interviews and b-roll on location in Salt Lake City and Washington, D.C., then edited the footage into a compelling promo that PAEA premiered as part of their new website launch.

Services Provided:

  • Video Pre-Production
  • Video Storytelling
  • Directing
  • Editing

Content Areas:

  • Physician Assistants
  • Provider Shortage
  • Community Health Centers
  • Clinical Training
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