This USDA Child and Adult Care Food Program (CACFP) provides aid to childcare institutions and family/group day care homes for the provisions of nutritious foods. Through CACFP more than four million children receive nutritious snacks and meals each day!
To enhance these efforts, Mind & Media developed short, engaging videos to show CACFP operators how to create 15 USDA standardized recipes in a compelling way while coaching them on food safety, preparation techniques, and portion sizes. This approachable and educational series conveys how easy it is to make nutritious meals that look and taste great!
To best educate and engage their diverse target audience of CACFP operators, Mind & Media produced 120 videos in multiple languages including:
- 60 English & 60 Spanish videos showcasing:
- Appropriate portion sizing for age groups 3–5 and 6–18
- Accessible 508-compliant audio descriptions for operators with disabilities
By using short, easy to read text, a colorful palette and upbeat music, a diverse selection of chefs, and relatable cooking equipment, the videos feel approachable and attainable making users eager to try them.