Recruiting Study Subjects to Help People with TBI

August, 2010—Mind & Media helped Center for Neuroscience and Regenerative Medicine (CNRM) develop a strategy for effectively recruiting servicemembers to participate in CNRM’s many scientific studies concerning psychological health and traumatic brain injury (TBI). In our report, we identified ways that CNRM can overcome misperceptions about clinical trials and can brand the organization to better attract volunteers in a competitive marketplace. Mind & Media also provided a conceptual mock-up of an online recruitment registry to help ramp up volunteerism.

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