Client: Employee Benefits Security Administration
Mind & Media developed seven stylish videos using animated text and images to help raise awareness among younger workers of their health and retirement benefits rights.
Department of Labor’s Employee Benefits Security Administration (EBSA) educates workers about workplace benefits rights and how to make use of their benefits.
EBSA discovered that many young workers do not take advantage of health benefits, enroll in retirement plans immediately (when their investments would have the most time to grow), or claim employer matching funds. EBSA turned to Mind & Media to help them raise awareness among newer workers on health benefits rights and the advantages of early saving for retirement.
Mind & Media developed seven awareness and education videos on these topics, in English and Spanish. The videos make creative use of moving text, animated pictures, and peppy music to capture and hold audience attention.
Pleased with the videos, Department of Labor promotes them on their website and YouTube channel. The “Health Benefits” video won MarCom and Hermes awards for excellence in Government Video.