Rebranding to Rejuvenate Recruitment
January, 2010—Mind & Media recently completed a persuasive recruitment tool for USDA’s Economic Research Service. The tool makes extensive use of video geared toward recent graduates who are considering ERS and other potential employers. The three sections cover the top three questions for candidates, based on our branding research: what the ERS vision is, why work there, and why live in Washington, DC. As the main source of economic information from USDA, ERS informs and enhances public and private-decision making on economic and policy issues related to agriculture, food, natural resources, and rural development. Thus, recruiting top economists is critical to ERS’s mission. The new recruiting tool showcases ERS’s key differentiators from other Government agencies, universities, and private organizations and helps them recruit top talent to help deal with climate change, international food security, and childhood obesity. See it online.