Promoting Veterans’ Health and Well-Being
October 2013—Mind & Media met with Veterans Affairs’ National Center for Health Promotion & Disease Prevention (NCP) in Durham, North Carolina, to kick off a new contract. Mind & Media will be helping NCP develop an integrated marketing and strategic communications plan to coordinate their Healthy Living Campaign messages and tools. The Healthy Living Campaign evolved over time around nine key preventive health areas and is currently promoted in a piecemeal fashion. Mind & Media will help NCP consolidate their efforts into a coordinated campaign that improves awareness among Veterans via their healthcare providers at VA medical centers and NCP web channels.