MarCom Gold for Music Video

Mind & Media was honored with a MarCom award in the 2023 competition! Our “Reach for the Sky” music video for USDA’s Food & Nutrition Service won a gold award in the Government Video category.

“Reach for the Sky” is part of the Discover MyPlate curriculum. Discover MyPlate is a free classroom curriculum for kindergarten. It includes lesson plans, poster, food cards, character cards, “Look & Cook” recipes to make in class, handouts with activities to do at home, and more.

“Reach for the Sky” is an energetic music video that teachers can use to get kids moving while reinforcing the five food groups.

Mind & Media also created a video tour of the MyPlate materials to market the free program to teachers, and produced the “Look & Cook” recipes video that shows teachers how easy it is to let children create simple recipes in the classroom.

See them here: