Motivational Video
The Way of the Warrior

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The Challenge

The Army National Guard has seen a significant dropout rate among recruits waiting to ship to Basic Combat Training (BCT). According to recent surveys, a major factor contributing to this attrition is recruits’ fear of what they will encounter at BCT. The Guard needed to educate recruits about the realities of BCT, ensuring that more recruits ship to BCT prepared for the challenges.

The Solution

Mind & Media produced The Way of the Warrior, a reality TV-style documentary that gives recruits the facts about BCT, immersing viewers in the rigors and glories of BCT, from obstacle courses to weapons training.

The Results

More than 20,000 copies of The Way of the Warrior were distributed to National Guard units throughout the country. A viewer survey found that 92.59 percent felt that the DVD accomplished its mission: helping prepare recruits for the challenges of BCT.

The Way of the Warrior received top honors at the Department of Defense Visual Information Production Awards ceremony, winning a DoD "Oscar" for Best Video Production. In addition to being named Production of the Year, the film also landed first place in the training category. The Way of the Warrior has also received eight industry awards, including a Bronze Telly, CINE Golden Eagle, and Communicator Crystal Award of Excellence.