Information Architecture, Branding, and Interface Redesign
The Challenge
The USDA Economic Research Service (ERS) had come to the conclusion that its website was inadequately conveying ERS’s relevance as a major purveyor of economic research and information relating to agriculture, natural resources, and rural development. ERS asked Mind & Media, in partnership with Forum One Communications, to help it achieve its goal of becoming a premier provider of valuable, real-time economic analysis on the Web.
The Solution
Mind & Media’s branding experts worked closely with ERS to overhaul its website from front to back by:
- Performing extensive research to assess the utility of the current website and ERS audience needs
- Conducting branding sessions with ERS to identify its unique priorities and creating a fresh new brand that made ERS stand out from the crowd
- Helping ERS make thousands of its existing files dynamically accessible to website users by creating a simplified user interface
The Results
The new website has helped establish ERS as a preeminent provider of timely economic studies, publications, and news from the US Department of Agriculture. With Mind & Media’s help, ERS is now better equipped to provide audiences with the information they need to conduct business, formulate policy, and learn about the farm, rural, and food sectors.
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