The Challenge
WiSE Technologies had purchased commercial time on an upcoming local television broadcast. Although the station was expecting a 30-second ad from WiSE in five days, our client had no such ad—which normally takes at least one to three months to produce.
The Solution
Mind & Media was prepared to respond quickly to our client’s emergency, because we have in-house production and post-production teams and facilities, and we use a unique production process that facilitates nearly simultaneous production of scripts, graphics, and videos.
Collapsing the production time for a 30-second commercial from one month to just five days, Mind & Media:
- Wrote a script explaining WiSE Technologies’ products and services
- Sent our video team to shoot at multiple locations
- Packaged footage, music, and narration into an engaging and informative television commercial appealing to a general audience
The Results
Thanks to Mind & Media’s just-in-time capabilities, WiSE Technologies delivered a broadcast-quality 30-second commercial on time and on budget.
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