Client: Treaty Implementation Plan Agency
Mind & Media’s coordinated bilingual campaign repaired a government/public communication breakdown and helped preserve the Panama Canal watershed and protect endangered plants and animals.
Repairing Communications to Save a Rain Forest
Winner of three communication awards!
Panama Canal Treaty Implementation Plan Agency consulted Mind & Media on a serious challenge: a communication breakdown between Panama’s government and people about the US Army’s environmental and public safety efforts on former ranges being returned to Panama.
Services Provided:
- Gap Analysis
- Audience Analysis
- Print Design
- Video Production
Content Areas:
- Environmental Preservation
- Endangered Species
- Military Base Transfer
- UXO
This project is an excellent example of Mind & Media’s ability to analyze a communication challenge, develop a strategy to meet the challenge, and implement a campaign to get the job done.
Our communication analysts identified the source of the breakdown: a cultural gap in the materials used to communicate with the public. Mind & Media developed a coordinated, comprehensive public awareness campaign to:
- Identify audiences and assess their communication needs and abilities
- Create clear, audience-appropriate messages
- Disseminate messages in a way that audiences could understand and act on
To carry out the campaign, Mind & Media created:
- Branding language and visuals
- Easy-to-understand iconic signs and publications
- Print materials in English and Spanish
- Public service messages for Panamanian radio and television (in Spanish)
- Videos for widespread distribution (in Spanish and English)
The public awareness campaign Mind & Media created closed the gap between the Panamanian government and its people through clear messages and a media strategy designed to reach multiple diverse audiences.