Center for Neuroscience & Regenerative Medicine (CNRM) faces challenges recruiting Service members to take part in studies about psychological health and traumatic brain injury. Mind & Media provides communication consulting and media development for the Center’s recruiting campaigns.
In our first project, Mind & Media developed a recruiting strategy and tools to help CNRM meet its study goals. In our report, Mind & Media identified ways the Center can overcome misperceptions about clinical trials and better attract volunteers in a competitive marketplace. Mind & Media also provided a mock-up of an online recruitment registry to help ramp up volunteerism.
Following that, we developed recruiting tools and reports, including:
CNRM implemented our recommendations with excellent results. They now have Facebook and Twitter accounts that drive interested people to their new, effective website.
Most recently, we produced a video to educate clinical trial volunteers on what to expect, recruit and educate new volunteers, and drive traffic to the Center’s website. We produced the video in both full-length and in shorter clips that work well for social media sharing.
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