Promoting Training for Physician Assistants

Client: Physician Assistant Education Association

Mind & Media produced a message-driven video to explain the benefits of offering more clinical training opportunities for physician assistants that will help address our country’s shortage of primary care providers.

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I am super proud of this. When I watch it I hear one message after another that speaks to our mission. Thank you so much all of your effort!
Olivia ZieglerPhysician Assistant Education Association

As our population ages and more people get insurance under the Affordable Care Act, America faces a shortage of primary care providers. The Physician Assistant Education Association (PAEA) asked Mind & Media to create a five-minute video to encourage health providers, especially Community Health Centers, to provide clinical training opportunities for PA students.

Mind & Media’s video highlights the value of providing these opportunities in a Community Health Center setting and using the PA/MD team approach. We shot interviews and b-roll on location in Salt Lake City and Washington, D.C., then edited the footage into a compelling promo that PAEA premiered as part of their new website launch.

Services Provided:

  • Video Pre-Production
  • Video Storytelling
  • Directing
  • Editing

Content Areas:

  • Physician Assistants
  • Provider Shortage
  • Community Health Centers
  • Clinical Training

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