Producing and distributing original programs for public television presents a number of challenges, from funding production to distributing the show to markets across the country. In producing Parent Sense, a program providing information on raising healthy families, Mind & Media faced two additional hurdles: working within an extremely short production schedule and working with children and parents, often in tense situations.
Mind & Media partnered with the Dr. Spock Company to produce a series of eight half-hour, magazine-style episodes in just three months. To meet the demands of a three-month schedule, we expanded our video team by drawing on the production expertise of people from other departments. They quickly turned into camera operators, directors, and producers, making it possible for Mind & Media to field multiple video teams across the country simultaneously. We:
All eight episodes of Parent Sense aired on public television stations in over 90 percent of the nation’s markets (including the top five markets), and the series earned two prestigious industry awards for its high-quality information and production values.