As an environmental firm, what audiences are you trying to reach? What stories are you telling, and are they moving the needle, changing the conversation, getting results?
Mind & Media has been helping organizations tell their stories for more than 20 years. For example, Department of Energy’s Office of Energy Efficiency & Renewable Energy wanted to help engage young people in sustainable energy technologies and sciences. We delivered a series of short, inspirational videos for use on their website and social media channels, and in briefings.
One of these video stories, about the Wind for Schools Project (see the three-minute video here), shows how this program brings wind energy technologies to students of all ages. What they learn gives them a platform to launch their clean-energy careers while at the same time creating jobs in a new sector, providing the necessary know-how to produce clean energy, and supporting high-performance building design.
Being on the ground in Kansas to produce this video was a great experience. Not only did we get to witness the excitement that students felt in learning about wind energy, but we also got to see first-hand how jazzed the university students were to collaborate with their younger pupils, and pass on their knowledge.
Since we produced this story, the Wind for Schools Project has expanded to 12 states. Students at higher education institutions are inspired to join Wind Application Centers and provide consultation for small wind turbine installations at rural elementary and secondary schools. More than 145 systems have been installed at host schools. The program is achieving its goal to engage young people in sustainable energy!
So, what’s YOUR story, and are you telling it effectively? Apply to StoryAid, Mind & Media’s new Corporate Social Responsibility Program, and you could win $50,000 worth of our communication consulting expertise and media tool development services if you’re selected!