News
2010
Online Training to Promote Cyber Security
April 2010—This spring, Mind & Media will be repurposing Cyveillance’s three-hour classroom course, “Cyber Safety 101,” as a one-hour computer-based course. This valuable class helps participants recognize and avoid attacks on their personal or company information by “phishers” using an array of email and web ploys. By moving to computer-based and editing the content down to the essentials, Cyveillance will be able to offer the course to more clients at a lower cost. Mind & Media’s instructional designers will work with Cyveillance’s subject matter experts to determine the main messages and present them clearly and engagingly. Meanwhile, our interactive media team will design the interface and audio-visual elements to enhance the content and hold students’ attention.
Consulting for Improved Internal & External Communication
March 2010—Mind & Media is working with US Army Corps of Engineers Engineer Research & Development Center (ERDC) on a communication and branding strategy to help ERDC become a benchmark for excellence in internal and external communications. This is part of ERDC’s larger vision to become a premier, world-class research and development agency. Mind & Media has conducted background research and interviewed key staff, customers, and stakeholders throughout ERDC to determine what is working well and where gaps exist between identified best practices and current efforts. In the next stages we’ll build a communication strategy, develop clear messages, and determine metrics for this forward-thinking agency.
Rebranding to Rejuvenate Recruitment
January, 2010—Mind & Media recently completed a persuasive recruitment tool for USDA’s Economic Research Service. The tool makes extensive use of video geared toward recent graduates who are considering ERS and other potential employers. The three sections cover the top three questions for candidates, based on our branding research: what the ERS vision is, why work there, and why live in Washington, DC. As the main source of economic information from USDA, ERS informs and enhances public and private-decision making on economic and policy issues related to agriculture, food, natural resources, and rural development. Thus, recruiting top economists is critical to ERS’s mission. The new recruiting tool showcases ERS’s key differentiators from other Government agencies, universities, and private organizations and helps them recruit top talent to help deal with climate change, international food security, and childhood obesity. See it online here: http://dev.mindandmedia.com/usda/tool/start_here.html