Social Media-Enhanced Refresher Training Website
November 2009—This fall, Mind & Media is developing a refresher training website for Dr. Candice Monson, who teaches an Air Force course for therapists called, "Cognitive-Behavioral Conjoint Therapy for Posttraumatic Stress Disorder." The social-media enhanced website will allow Monson's students to get refresher training, read Dr. Monson's blog and post comments, interact with other students in a user forum, and listen to audio or view video content such as therapy role plays. The password-protected site, built with Word Press, will allow Dr. Monson to easily add and edit content, upload audio and video, and moderate user comments and content.
Showcasing Alternative Energy Success Stories
October, 2009—In partnership with Highland Technologies, Inc., Mind & Media is helping the Department of Energy put a human face on the many success stories around renewable energy and energy efficiency. We will be developing a series of three-minute videos for distribution on DOE’s YouTube channel, Facebook page and Twitter account, as well as on the agency’s website and in leadership presentations. These inspiring, documentary-style videos will be designed to appeal to today’s Web 2.0-savvy audiences and highlight the many positive happenings in alternative energy.
Rebranding to Rejuvenate Recruitment
October, 2009—This fall, Mind & Media will be partnering with Premier Consultants International, Inc. to develop a persuasive recruitment tool for USDA’s Economic Research Service. The tool’s centerpiece will be a message-driven video geared toward agricultural economists that highlights the benefits of working for ERS. As the main source of economic information from USDA, ERS informs and enhances public and private-decision making on economic and policy issues related to agriculture, food, natural resources, and rural development. Thus, recruiting top agricultural economists is critical to ERS’s mission. Mind & Media will develop a carefully crafted tool that tells the ERS story and encourages candidates to apply.
Helping Families of Veterans with PTSD
September 2009—Building on the success of our video-enhanced, web-based course “Returning from the War Zone: A Guide for Families,” Mind & Media will be developing a new course for Veterans Affairs’ National Center for Posttraumatic Stress Disorder entitled, “What Is PTSD?” Working with BNF (our partner on the NCPTSD series for clinicians, “PTSD 101”), Mind & Media will create the new material as a blended media course for online distribution, aimed at helping families of veterans, service members, and other trauma survivors who have PTSD.
Webcasting Women’s Policy Events
September 2009—Mind & Media has provided webcasting support services for three Women’s Policy, Inc. webcasts on Capitol Hill so far this year. We provide a camera crew and encode the event live for immediate availability the next day for on-demand viewing. You can view these important events here:
- April 27: “Celebrating the publication of The Healthy Woman, and the ten-year anniversary of the womenshealth.gov website and call center, and National Women’s Health Week”
- July 14: “Maternal Health in Afghanistan: How Can We Save Women’s Lives?”
- September 15: “How Can Health Technologies Improve Maternal, Newborn, and Child Health?”
Conveying Coverage Information with Crystal Clarity
August 2009—Mind & Media continued our successful partnership with Health & Human Services’ Centers for Medicare and Medicaid Services (CMS), providing desktop publishing support services to update the Medicare & You handbook and other publications. There are many options to select for Medicare recipients, and conveying the information clearly and succinctly is a challenge. Our publications specialists edited the content and layout to ensure beneficiaries understand their coverage options.
Changing Perceptions to Shift Behavior to Save Energy & Water
August 2009—Partnering with Infinity Technology, Inc., Mind & Media helped Air Force District of Washington develop an Energy & Water Conservation Training &Awareness Plan to create leadership commitment and grassroots empowerment to meet DoD energy conservation mandates. Mind & Media created foundational tools (including executive summary, campaign plan, e-newsletter template, and leadership briefing) necessary to create a culture shift at AFDW. These tools will be shown at Commanders Calls and other leadership briefings to ensure that all stakeholders on the Air Force bases know what role they play in reducing energy every day. Additionally, the planning documents and templates provide a foundation for successful Earth Day and Energy Conservation Month campaigns every year.
Webcasting Health and Social Policy Events
August 2009—Mind & Media continues to provide webcasting services to Kaiser Family Foundation and other nonprofit organizations in the health and social policy sectors. This summer we provided studio crews to videotape three events with 10-12 speakers each, edited the footage in post-production to break up the events by speaker, and compressed the files to ensure excellent video quality on YouTube.
- June 11-12: Academy of Breastfeeding Medicine, 1st Annual Summit on Breastfeeding, “First Food: The Essential Role of Breastfeeding”
- July 30: National Academy of Social Insurance, “Social Security Academy for Interns: Don’t Leave Washington Clueless about Social Security!”
- July 14-16: “Mitigating the Nutritional Impacts of the Global Food Price Crisis”
Web Redesign to Promote Cultural Exchange
August 2009—Mind & Media redesigned the Embassy Series website, turning their previous static site into a content management system driven site with tie-ins to Facebook, Flickr, and YouTube. Mind & Media’s video team edited video from two interviews with ambassadors and compressed them for YouTube. Embassy Series hosts public musical performances by world-renowned artists in embassies and ambassador’s residences in Washington DC.
Mind & Media Receives 2009 Best of Alexandria Award
June 2009--Mind & Media has been selected for the 2009 Best of Alexandria Award in the Video Tape Editing category by the U.S. Commerce Association (USCA). The USCA "Best of Local Business" Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.
Mind & Media’s GSA Schedule Extended for Five Years
May 2009—Mind & Media’s Corporate Contract Schedule with GSA was renewed for five more years, extending our pre-approved vendor contract to April 30, 2014. The Corporate Contract conveniently combines our GSA MOBIS and AIMS schedules into one vehicle offering best rates to the Government. Government buyers may wish to use Schedule 874-MOBIS (Mission Oriented Business Integrated Services) for strategic planning, communication consulting, and similar projects. Meanwhile, our Schedule 541-AIMS (Advertising & Integrated Marketing Solutions) is ideal for public information campaigns or specific media services such as website development or video production. And, the Corporate Contract offers a range of labor categories for complex or multi-phase projects such as those beginning with a planning period following by media tool development, campaign rollout, and follow-up measurement. See our catalog on GSA Advantage, and refer to our Contracting page for our DUNS, NAICS codes, and other contract vehicles.
Just-in-Time PTSD Training for Healthcare Professionals
May 2009—Mind & Media is partnering with BNF, a Service-Disabled-Veteran-Owned Small Business, to convert six PowerPoint presentations to interactive online training for the Department of Veterans Affairs’ National Center for Posttraumatic Stress Disorder. Mind & Media developed an attractive graphic template for the series, gave each course an interactive table of contents, and built the courses in a 508-compliant Flash-based player allowing for download of the audio on a slide-by-slide basis. This format allows the user to begin listening to the presentation immediately at any point rather than waiting for the entire presentation to download, a drawback of the earlier curriculum. These courses form the backbone of a revitalized “PTSD 101” curriculum that keeps clinicians up to date on effective therapies for PTSD, a significant health issue among our veterans. The courses will be accessible at http://ncptsd.va.gov/ptsd101/ when completed.
Promoting Workplace Efficiency
May 2009—Building on the success of our marketing campaign for the Department of Energy, Energy Efficiency & Renewable Energy (EERE) Information System, Mind & Media is now helping EERE increase staff usage of its other tools. A dual-purpose 45-minute video will highlight the time- and effort-saving benefits of 25 applications available through EERE’s Customer Service Center (CSC). Playing on a loop via centrally located hallway monitors, or viewable from the online CSC menu, the video clips give a quick overview of how each application saves time and increases efficiency. Could your organization make better use of the resources you have? Mind & Media can help you promote them as well as train staff to use them. See our Public Awareness & Information and Training & E-Learning services pages.
Mind& Media among Nation's Top Businesses
April 2009—Mind & Media has again been named one of the Top Businesses in the United States by DiversityBusiness.com. More than 650,000 businesses in the U.S. were eligible to participate in this ninth annual survey. The awards are based on annual gross revenue and business profile. Top businesses are sought after by major corporations wishing to increase spending with diversity-owned companies.
"We are delighted to have been recognized by DiversityBusiness.com as one of the top businesses in the United States," said Marilyn Finnemore, CEO/President of Mind & Media, Inc. "As a woman-owned business, Mind & Media recognizes the strategic advantage that diversity brings, including new perspectives, fresh ideas, and increased creativity."
Mind & Media will be honored at a special awards ceremony at DiversityBusiness.com's Ninth Annual National Multicultural Awards Ceremony and Conference. The event on April 29-May 1, 2009 brings together America's "Top Business Owners" and the "Top Fortune 500" companies for promoting business opportunities. Attendance is expected to top 1200. The ceremony and conference will be held at Disney's Contemporary Resort in Orlando, Florida.
New White Paper: “Why Public Affairs Officers Should Comment Officially in the Blogosphere”
March 2009—Mind & Media released a new white paper, “Why Public Affairs Officers Should Comment Officially in the Blogosphere.” Federal agencies have two choices when it comes to the blogosphere. They can ignore it, or they can embrace it. In this paper Mind & Media’s new media consultants explore the benefits of blogging in the public sector, overcoming organizational discomfort with blogging, and blogging guidance for federal agency/office personnel.
Videos Highlight Emerging Warfighter Protection Technologies
March 2009—The Defense Threat Reduction Agency–Chemical & Biological Directorate (DTRA RD-CB) contracted Mind & Media to produce three videos that promote this important agency division. DTRA RD-CB is responsible for protecting America’s warfighters from possible chemical and biological attacks. Mind & Media created a conference video and two marketing videos, using a chem-bio attack reenactment scenario to explain DTRA’s mission and vision to potential partners.
Multimedia Course Will Help Families Reunite with Returning Service Members
January 2009—The National Center for Posttraumatic Stress Disorder (NCPTSD) tapped Mind & Media to adapt their popular print document, “Returning From the War Zone: A Guide for Families,” into an online multimedia presentation for families who are welcoming service members home from deployment. The course includes tips for smooth reunion, provides information about common reintegration stresses, and also provides information about spotting mental health issues like depression and PTSD. The presentation combines attractive design and photography with narration, video clips, and interactive exercises to better engage today’s media-savvy younger veterans and their families.