News

2004

Mind & Media Shines Spotlight on Bright Center
December 2004—Mind & Media is expanding its production facilities to Winchester, Virginia! In early 2005, we will open the doors to Bright Center, a companion office to our Alexandria location.

Bright Center will allow us the space and opportunity to increase our well-established, award-winning communications abilities, as well as build new ones. Plans for the center include construction of a complete television production studio and installation of state-of-the-art communication technologies to keep our two offices in constant, real-time communication. "We're very excited about this expansion and the innovative technologies we'll be using," says CEO Aldo Bello. "We think it represents the wave of the future for many businesses in the area."

Bright Center will also offer affordable, convenient rental spaces for other small-service businesses. Visit the center's website at www.brightcenter.biz for more information on the center and our plans.

High-Impact Services for the National Guard
December 2004—To enhance the in-house services we provide to the Army National Guard, Mind & Media has established a National Guard Advisory Board consisting of several National Guard experts covering a broad spectrum of ranks and experience. Meeting with the board on a regular basis allows us to draw on their expertise to improve and refine existing Guard projects, as well as develop future initiatives that address critical requirements as they evolve.

November 2004—Mind & Media welcomes Marlies Dunson as the newest member of our Strategy team. Marlies’ background includes more than ten years of writing, editing, and research experience. Several of Marlies’ works have been published in educational journals and policy briefs.

Growing Again
October 2004—Mind & Media welcomes three talented new additions to our team: Willie Freer, Eric Primmer, and Troy Thompson.

Winning More Awards
October 2004—Since April, Mind & Media has won seven new awards for communication excellence:

APEX Award of Excellence in Writing: SEAR Cadre training modules
Three Silver AXIEM Awards: LEAD presentations disc #4, SEAR Red Salvo #1, and SEAR White Salvo #2
Copper AXIEM Award: General Dynamics—Security Refresher Briefing
Award of Distinction, the Videographer Awards; and Second Place Silver Screen Award, International Film and Video Festival: IFC—Environmental Business Finance Program CD

Webcasting the XV International AIDS Conference
July 2004—Mind & Media continued its successful partnership with Kaisernetwork.org, providing all webcast services for the XV International Aids Conference in Bangkok, Thailand. Over 17,000 people attended this event, and thousands more participated through our webcasts. These webcasts allow Kaisernetwork.org to communicate their goals—as well as achieve them—by providing resources and information to tens of thousands of people all over the world. Together we helped bring the public and scientific communities together to raise awareness and spark the world's response to HIV/AIDS.

Helping to Protect National Security
June 2004—From hometown to homeland security, Mind & Media is helping our nation and its citizens protect national security through four different projects.

Mind & Media developed an innovative training strategy for General Dynamics (GD) to educate employees about proper corporate and national security practices. The training can be delivered via CD or corporate intranet, enabling GD to reach employees all over the world. This dynamic program also allows GD to track and verify employee completion, assuring that all employees fulfill critical training requirements.

Additionally, Mind & Media designed the SEAR program for the Army National Guard to prepare new recruits for the challenges they will face at Basic Training. SEAR reaches recruits early in their careers and instills values and skills essential to their success as soldiers. SEAR will help the Guard keep soldiers in boots and ready to tackle vital missions in the US and around the world.

Mind & Media has also partnered with the Army National Guard to educate today’s youth about their rights and responsibilities as US citizens. To encourage teens to participate in shaping our country’s future, we have expanded the YOU CAN School Program—a campaign that teaches students how to take charge of their lives—to include topics such as national security awareness, patriotism, and freedom.

Partnering to Provide Measurable Results
May 2004—Mind & Media has teamed with Caliber Associates to expand the measurement tools we offer to our clients. This partnership allows our clients to evaluate the effectiveness of their programs through comprehensive surveys and studies. The Army National Guard will benefit from these services when we implement several recruiting and retention initiatives in the coming months.

Preserving Our Cherished National Parks
April 2004—Mind & Media is helping the National Parks Conservation Association (NPCA) to protect the treasures of our national parks system. To expand NPCA’s communication strategy, we created an inspirational video to heighten awareness of NPCA’s mission, increase fundraising, and attract new members. This multipurpose video lets NPCA communicate with several diverse audiences effectively and economically.

Adding to our environmental capabilities, the National Park Service (NPS) has awarded Mind & Media an IDIQ contract to develop distance-learning solutions for employees across the country. Under this contract, Mind & Media will analyze current training, provide strategic planning and curriculum development, and create communication and outreach programs. These services will help NPS maintain the skilled workforce necessary for preserving our national parks.

Winning More Awards
April 2004—Since January 2004, Mind & Media has won five more awards, including a Communicator Crystal Award of Excellence for SEAR and two awards for IFC’s Environmental Awareness Campaign. Mind & Media has also been selected as a judge for the Aurora Awards, an international competition recognizing excellence in film and video. As a past winner, we are delighted to have this opportunity to honor the exceptional contributions of our peers.

Using Branding to Attract Top Talent
February 2004—In partnership with Monster Government Solutions, Mind & Media will launch an important branding campaign and recruiting website for the Office of the Secretary of Defense Acquisition, Technology & Logistics (AT&L). Through this important campaign, Mind & Media will help AT&L highlight the tremendous opportunities available to career seekers and encourage them to apply online.

Mind & Media Wins Professional Service Business of the Year
January 2004—The Alexandria Chamber of Commerce (ACC) honored Mind & Media in October with the Professional Service Business of the Year Award. Says Ken Moore, President and CEO of ACC, this award recognizes that Mind & Media "not only provides a superior service but also contributes to the quality of life in our community."

Adding to the honors received this fall are two Top Producer of the Year awards won by Mind & Media’s Sophia Lambrou and Chris Ammon. Given out by AV Video Multimedia Producer magazine, the Top Producer of the Year award is bestowed upon "individuals who represent the best producers in our business…[and] who exemplify the highest standards in our industry." Congratulations, Sophia and Chris!

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