Introducing New Streaming Media Solutions
December 2003—Mind & Media is helping the National Pharmaceutical Council (NPC) replace expensive stand-up training with streaming media solutions. Mind & Media will stream Medicaid regulation conferences for NPC, making it possible for a highly specialized, geographically dispersed audience to get crucial information without costly travel. General Dynamics (GD) will also be taking advantage of our unique streaming solutions. This fall, Mind & Media is creating a fully web-delivered security-training tool, which GD will use to train and certify executive staff around the world. "With these new approaches to streaming technology, the Web is finally beginning to fulfill its potential as a low-cost, effective substitute for onsite attendance at meetings, conferences, classes, and other events," says Mind & Media CEO Aldo Bello.
Mind & Media Welcomes New Team Members
November 2003—Over the past summer and fall, Mind & Media has welcomed five new team members. New writers include Deborah Ackerman, Debby Schull, and Jill Tullo. Molly Lowndes and Cynthia Creelman join our marketing team.
Mind & Media Starts Mammoth Training Project
for National Guard
October 2003—Between now and next spring, Mind & Media will create over 100 hours of interactive training for the National Guard’s Soldier Empowerment And Readiness (SEAR) initiative, which is designed to reduce the Guard's rate of training pipeline attrition (i.e., the number of recruits the Guard loses during training). Mind & Media programmers will create the training CDs, which we will bundle with a variety of print supporting materials and package into SEAR-branded kits. We will also oversee the reproduction of 1,000 SEAR kits and their distribution to National Guard armories and training facilities across the country. By next spring, certified SEAR instructors will be using the kits to enhance Guard readiness, cultivate positive peer pressure to stay in the Guard, and instill basic Army values in its new recruits. As the SEAR program takes hold, more Guard recruits will report to training physically and mentally prepared to succeed and to take their place in an increasing number of combat-ready Guard units.
Get Fit! Get Healthy!—Mind & Media's
New Health Club DVD
October 2003—Working with the Sutter Media Group and members of IHRSA (International Health, Racquet & Sportsclub Association), Mind & Media plunges into DVD production with a project designed to help new health club members integrate into club culture and feel confident about their decision to join. IHRSA hopes that the DVD, which will be distributed as part of a new-member information packet, will help to reduce membership churn and stabilize revenue.
The DVD's content will include a series of video sketches shot by Mind & Media's video production crew in DC metro-area health clubs. The sketches (with tentative titles like "Let a Real Man Show You How That Works" and "Does Not Share Toys with Others") will illustrate the do's and don'ts of using the gym and locker room, relating to other members, and working with the club's staff. The sketches' tongue-in-cheek tone will entertain new club members while giving them tips and information they can use to overcome their initial shyness and feel at home at the club. In another part of the DVD, new club members can get age- and gender-specific information on setting up their workout, eating right, working with a personal trainer, and avoiding injuries common to people who are just beginning an exercise routine.
Mind & Media Participates in CDC Education Initiative
October 2003—Mind & Media's video crew will be headed to the Georgia Public Health Laboratory in Decatur, GA, on November 10 to tape a conference on identifying and controlling the e coli bacteria as part of an education initiative sponsored by the Centers for Disease Control and Prevention (CDC), Atlanta, GA. The CDC wants to create a series of educational videos and CDs that will help lab technicians identify and control outbreaks of infectious disease. Taping the conference is just one part of Mind & Media's role in the project.
In addition to videotaping the conference and associated lab demonstrations, we will graphically brand all of the conference slides, converting them to PowerPoint slides. The slides will be edited together with the conference audio and video to produce an educational video. Later, these same materials will be used to create a series of CD-based self-study courses. Mind & Media can use this same type of production process to create videos or CDs for any conference, meeting, or event.
Supporting Health, Education, and the Environment
September 2003—Over the summer, Mind & Media increased its commitment to making a positive difference in health, education, and the environment by contributing our time and expertise to three exciting pro bono projects:
- Designing a new website user interface for NAAPSA (National Association of Adult Protective Services Administrators), supporting their efforts to educate the public about adult/elder abuse
- Sharing our video production skills with students at Minnie Howard Middle School, Alexandria, VA, using hands-on experience to enhance the middle-schoolers' media education
- Creating a landowner's information packet for the Land Trust of Virginia, explaining how they can preserve Virginia's countryside through conservation easements (visit the website we created for the Land Trust last summer—another pro bono project supporting the environment)
Mind & Media: Creating Websites
That Make a Difference
July 2003—We are working closely with the National Association of Adult Protective Services Administrators (NAAPSA) leadership to design a new attractive, easy-to-use website for both members and public use. Their goals include increasing public education about adult/elder abuse and serving members' needs with organizational information and related news.
Mind & Media has teamed up with Indestructible, Inc., to provide a comprehensive website redesign for the SMAM website for the National Guard. SMAM is a soldier attitude survey used to give Guard leadership the information they need to keep more soldiers in boots. The new user-friendly interface will make it easier for both unit and state users to see results and analysis of the survey, and to compare unit and state data.
Mind & Media's Done
July 2003—Our Partners for Youth annual report for the USDA/4-H Youth Development Project has won an APEX Award of Excellence for Magapaper and Newspaper Design and Layout. The APEX Awards recognize excellence in publications among professional communicators.
Mind & Media Wins Environmental
Protection Award and Three Silver AXIEM Awards!
June 2003—Mind & Media's video Land Trust of Virginia—Protecting Virginia's Land Heritage was awarded the Gold Aurora Award for excellence in the External/Public Relations category for Environmental Protection. In addition, we were honored with three Silver AXIEM Awards for our Life Cycles marketing CD, LEAD marketing CD, and LEAD presentations in the Promotion, Sales, and Training categories, respectively.
Mind & Media: Winning International Awards for Excellence
May 2003—Two Mind & Media products were honored with International CINDY Awards (Cinema In Industry): The RAISE marketing CD won a Silver CINDY, and the Rapid Decision Trainer Demo won a Gold CINDY.
Congratulations to our high-speed multimedia team! Note: CINDY is the world's only international interactive media competition in the world, last year drawing more than 2,300 entries from 17 countries.
Mind & Media Wins Five More Awards
April 2003—Mind & Media is the proud recipient of three Horizon Awards and two Communicator Awards. We've won a Bronze Horizon Award for our Life Cycles marketing CD, a Silver Horizon Award for the LEAD presentations, and a Gold Horizon Award for the LEAD marketing CD. In addition, our LEAD marketing presentation and Partners for Youth annual report each won a Communicator Award of Distinction.
Mind & Media: Educating Audiences About Substance
April 2003—The Center for Substance Abuse Treatment (CSAT) has awarded Mind & Media and four talented partners an IDIQ contract to develop and launch the Center's consumer education campaign. Working with Battelle Memorial Institute, Reingold, Inc., Arizona State University, and the Academy for Educational Development, we will help CSAT educate the public about substance abuse issues and treatment options. Under this contract, Mind & Media will provide innovative, educational multimedia products, and a wide variety of video, multimedia, and Web services.
Mind & Media Wins Multiple Awards
April 2003—Mind & Media is the proud recipient of two prestigious awards. Our promotional video Land Trust of Virginia—Protecting Virginia's Land Heritage received a "Winner" Aegis Award in the Promotional/Sales category. Mind & Media developed a promotional campaign and rebranding initiative to help the Land Trust of Virginia meet its goals of increasing fundraising, growing membership, and increasing conservation easements. Additionally, our marketing CD for Life Cycles received a Bronze Summit Award. Life Cycles is a new program for PTV featuring topics that matter to women's health today, from stroke and heart disease to asthma and diabetes.
Mind & Media: Helping to Keep Soldiers in Boots
March 2003—Mind & Media is developing six new LEAD (Leadership Education And Development) courses that train Guard leaders how to meet soldier and family challenges before, during, and after the soldier's unit is called up. These dynamic, multimedia-enhanced presentations train Guard leaders to communicate clearly, help soldiers and families plan effectively, and help soldiers tap into the myriad resources available to them.
The 20-part-and-growing LEAD training series helps build strong communication between leaders and soldiers to keep soldiers informed and satisfied with the Guard. This is especially important now, when Guard soldiers are becoming ever more critical to US security and defense requirements.
Mind & Media COO Deploys with DC Guard
March 2003—Joining the more than 100,000 National Guard members called into service over the last year is Mind & Media's COO Michael Collins. Prior to his departure from Mind & Media, Mike spent several weeks preparing our outstanding management staff to take over his responsibilities while he's away. Although we'll miss Mike very much during his one-year absence, the whole staff is pitching in to maintain Mind & Media's unsurpassed standards of excellence in our products, services, and client relations.
Mind & Media Puts New PTV Series in Development
January 2003—In 2003 Mind & Media plans to create two new television series: Life Cycles and Naked Economy. Life Cycles will help women of all ages make wise decisions about their health, while Naked Economy will offer a satiric yet incisive look at the post-dot-com world of business and finance. Aldo Bello, executive producer for both series, recently won Best Director at the New York International Independent Film Festival for What Happened, the documentary upon which Naked Economy is based.
Mind & Media Makes New Web Services Available
January 2003—To help our clients more cost-effectively distribute time-sensitive messages to geographically dispersed audiences, Mind & Media now offers media streaming on the Web. Clients who have already benefited from our streaming Web services include Kaiser Family Foundation and the Army National Guard. To see how Mind & Media can make streaming media work for you, contact Aldo Bello at (703) 837-0121.
New Marketing Campaign Showcases Mind & Media's
January 2003—Mind & Media has produced a dynamic new marketing campaign to showcase the creative, top-of-the-line work we produce. Our stunning marketing CD highlights our work in health, environment, and education. Our redesigned GSA media catalog combines our public information services and MOBIS services under a single contract number, and provides online government contracting information through GSA Advantage. Finally, our gorgeous brochure succinctly states what our company can do for YOU. To get your copy of our new marketing materials, use our online Contact Us form or call (703) 837-0121.
Mind & Media Redesigns Website for Purdue Chemical
January 2003—Mind & Media is giving Purdue University’s Chemical Engineering Department website a facelift. The redesign will help the department attract and recruit new students and faculty into chemical engineering at Purdue. Adept at creating marketing websites, Mind & Media helps many clients sell their services, build their credibility, or grow their bottom line through a great Web presence.