Marketing Campaign
HireVetsFirst

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The Challenge

The HireVetsFirst marketing campaign brings national exposure to an important concern: connecting highly skilled and sometimes disabled veterans with interested employers. Veterans’ Employment and Training Service, administered by the US Department of Labor (DOL), contacted Mind & Media about managing, expanding, and enhancing this important multifaceted program.

The Solution

In collaboration with TMP Worldwide, Mind & Media:

• Developed coordinated outreach materials to increase program awareness and drive traffic to the HireVetsFirst website
• Created an award-winning promotional video that clearly conveys the value of DOL’s career centers for both veterans and employers
• Designed a cutting-edge website that provides managers, human resources specialists, and veterans the resources they need for matching employment opportunities with veterans

The Results

To date, results are exceeding expectations, with an increase of 50 percent in traffic to the website coinciding with the launch of the HireVets media campaign.