Branding & Promotion Campaign
Land of Trust of Virginia

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The Challenge

The Land Trust of Virginia (LTV) helps to conserve the state’s beautiful historic countryside from unwanted development while preserving private land ownership.
 To carry out its work, LTV depends on donations of time, expertise, money, and public involvement.

The Solution

Mind & Media’s in-house communication analysts, strategy developers, and production staff put together a campaign to raise public awareness about LTV’s work and increase donations. Mind & Media:

• Analyzed the interests, preferences, and media habits of LTV’s audiences
• Developed a media strategy designed to reach both audiences
• Created beautiful, effective communication tools to inspire audience members and move them to support LTV

The coordinated promotion campaign included:

• A promotional plan for the next five years
• An award-winning fund-raising video
• An educational website that presents LTV’s programs and membership benefits
• Eye-catching branding that distinguishes LTV from other conservation organizations

The Results

Winner of two prestigious industry awards, Mind & Media’s communication strategy has helped LTV preserve 3,500 acres of Virginia’s open space from unwanted development forever. We created a promotion and branding campaign that has made a measurable positive difference for LTV and for Virginia’s landowners and public.