Branding, Marketing, and Recruiting
Acquisition, Technology & Logistics Workforce

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The Challenge

A decade of downsizing had left the Department of Defense’s civilian Acquisition, Technology and Logistics (AT&L) workforce with staff shortages that threatened the success of ongoing and future defense initiatives.

The Solution

Mind & Media developed a comprehensive branding, marketing, and recruiting strategy that will dramatically increase applications for AT&L jobs. We:

• Analyzed private-sector hiring practices, pinpointed target audiences, and considered economic trends to come up with an in-depth strategic marketing plan to be implemented over a five-year period
• Designed a state-of-the-art careers website where today’s tech-savvy job seekers can explore AT&L careers and apply for AT&L positions
• Developed a fresh branded identity for the AT&L careers website and the integrated marketing media

The Results

Now in its early stages, Mind & Media’s recruitment and marketing solutions will help counter a predicted loss to retirement of up to 15,000 employees annually for the next five years.