Our team travelled to several former ranges, capturing the beauty of the lands and also learning about the technology used to remediate them. We interviewed policy makers and program managers as well as scientists and environmental experts and incorporated these viewpoints into the final award-winning video.

To learn more about the campaign, visit our portfolio page here: http://www.mindandmedia.com/aec-risk-com.html

I’m pleased to announce the launch of my own blog, Farm Food Blog. My blog will discuss farm foods as well as profile farms and farmers, and the plants and animals that live there. I’ve been maintaining westonaprice.org and realmilk.com for the Weston A. Price Foundation (WAPF) since 2001, so this is an opportunity to write from a personal perspective about all that I’ve learned about nutrient-dense foods and sustainable agriculture over the years.

I aimed to set my blog up “right” from the start, using lessons learned I’ve gathered from others. I spent time choosing the name and URL, paid for an attractive design, installed Google Analytics and Feedburner from the start, and integrated from the get-go with corresponding Facebook, Twitter, YouTube, and Flickr accounts.

Happily, via my WAPF connections, my blog was picked up immediately by the Real Food Media (RFM) network with 13 featured bloggers currently. RFM is a blog network focused on whole, natural, nutrient-dense food. They carefully vet advertisers and provide automated banner ads for my site so I can focus on writing while having approved advertising to help my site pay for itself. My blog posts go out in the RFM summary emails daily, exposing my content to a much wider audience than I am able to garner for myself, especially in these early days.

RFM also provides a forum for featured bloggers to connect and share ideas and lessons learned. Some of the bloggers have been blogging for a number of years and have become profitable–in fact, one blogger supports her spouse and child via her blogging and their joint management of a farmers market. In addition to advertising revenue via click-through from the free content, she sells online classes, recipe cards, and menu plans.

It is great to see how social media tools like blogs are helping nonprofits disseminate their message, and helping entrepreneurs promote nutrient-dense, sustainable food.

When we first embarked on this path, we did some research and also wrote an action plan (something we always do for our clients), which served as our playbook going forward.  I’m proud to say that we’ve instituted most of the suggestions in our own internal guide and some that are outside of it (for example, we’ll be painting the roof white, which not only reflects 98% of the sun that hits it but also has the added bonus of extending the natural life of the roof…resulting in less expense and less waste).

As I was reviewing the guide yet again, I thought it might be a good idea to share it with the world…so here it is…attached to this blog post.  Enjoy…and if you have any questions, feel free to ask.

It’s Easy Being Green! Recommendations for the Greening of Mind & Media