In this next clip, our video team literally got their hands dirty working for the Army Environmental Center. This video was part of a larger effort to communicate and assess the risks associated with finding new uses for former Army training ranges. These lands were becoming more widely available and our client needed to make sure that decision-makers and citizens were well informed about associated public safety and environmental issues.

Our team travelled to several former ranges, capturing the beauty of the lands and also learning about the technology used to remediate them. We interviewed policy makers and program managers as well as scientists and environmental experts and incorporated these viewpoints into the final award-winning video.

To learn more about the campaign, visit our portfolio page here: http://www.mindandmedia.com/aec-risk-com.html

I’m pleased to announce the launch of my own blog, Farm Food Blog. My blog will discuss farm foods as well as profile farms and farmers, and the plants and animals that live there. I’ve been maintaining westonaprice.org and realmilk.com for the Weston A. Price Foundation (WAPF) since 2001, so this is an opportunity to write from a personal perspective about all that I’ve learned about nutrient-dense foods and sustainable agriculture over the years.
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For the last couple of years, Mind & Media has been taking steps to become a green organization and we’ve found out that doing so is not only good for the environment but it’s also good business.  As we take steps to become more energy efficient and implement conservation measures up and down the organization, we are not only seeing the expected savings (of energy and $$) but also realizing some unexpected gains.  As a conservation mindset sets in among the staff, we are realizing that a “no waste” ethos is becoming a part of the way that we conduct business and that this new way of seeing the world is also improving efficiency and increasing productivity.

When we first embarked on this path, we did some research and also wrote an action plan (something we always do for our clients), which served as our playbook going forward.  I’m proud to say that we’ve instituted most of the suggestions in our own internal guide and some that are outside of it (for example, we’ll be painting the roof white, which not only reflects 98% of the sun that hits it but also has the added bonus of extending the natural life of the roof…resulting in less expense and less waste).

As I was reviewing the guide yet again, I thought it might be a good idea to share it with the world…so here it is…attached to this blog post.  Enjoy…and if you have any questions, feel free to ask.

It’s Easy Being Green! Recommendations for the Greening of Mind & Media