Any job seeker who spends a day at a recruiting fair meeting with numerous prospective employers will tell you that before long, all of the agencies and organizations begin to look and sound the same.  Job seekers are bombarded with recruiting material, and they often leave recruiting fairs with folders full of information and bags full of gimmicky knickknacks.  When they get home and dump that pile of information out on their kitchen table and begin to examine it, an organization has only about 30 seconds to “sink the hooks in” and get them interested. How can you ensure that your organization’s recruiting media stands out as the “diamond in the rough”?

When USDA’s Economic Research Service (ERS) came to Mind & Media looking for a clean, easy-to-use recruiting tool to attract top-level talent, we knew that we’d need to hook the audience in that critical first 30 seconds. So we developed the ERS recruiting tool with a brief introductory “teaser” video followed by three short video segments hitting the Who, What, Where, When, and Why elements that every job seeker needs to know before pursuing an opportunity.

The teaser video includes powerful snippets from the main feature videos. These brief vignettes of our interviews with ERS employees illustrate to our audience that ERS employees love where they live, that they enjoy their work, and that they are empowered to continue their personal research in order to make a global difference. By giving our audience a taste of the main messages in an appetizing way, we are encouraging them to watch the short video features that present the content in an easy-to-digest manner.

This concise and personal look at ERS is inviting, the content is simple to navigate, and it is as elementary to use as putting the CD into any personal computer. Take a look and see for yourself!