On December 2^nd I listened to the third in series of four social media webinars being given by Matrix Group CEO Joanna Pineda. This one, “Understanding the Art of Tweeting,” covered the basics of using Twitter as a marketing tool for organizations.

One of the key points Pineda made is that an organization should not merely tweet headlines and links to its news items, blog posts, press releases, etc. That’s not adding value to what someone could get from your e-newsletter, RSS feed, Facebook page, or other outlets. Instead, only about 20% of your tweets should be about your organization, and the other 80% should be information your clients are likely to find helpful and interesting.

For example, Mind & Media employees could tweet about new social media tools, examples of effective communication campaigns, or news of interest to our major government clients. Pineda suggests that an organization tweet about 4-6 times per day, with several employees tweeting as agreed on areas of interest to them vs. assigning one person to be the company’s tweeter.

The final webinar in this series will be “Measuring the Return on Investment of Social Media for Business” on December 16. See the Matrix Group International, Inc. website for details.

Image courtesy: twitter.com/