Inspire Action Blog
Mind & Media

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The Challenge

Mind & Media recognizes the profound ways technology is revolutionizing media, propelling audience interactivity, and making significant cultural changes to the ways we communicate.

Intent on participating in, rather than just observing, this transformation, we sought to share our Web 2.0 conversations, discoveries, insights, and expertise in an open, readily Internet-accessible forum.

The Solution

Mind & Media created our blog, Inspire Action, and committed to daily postings that:

• Examine the impact of new media on marketing and communications
• Evaluate outreach and awareness campaigns in broadcast, print, and online media, spotlighting successes while critiquing incorrect approaches
• Discuss emerging challenges to engaging today’s media-savvy audiences
• Share suggested solutions to these challenges and encourage visitor feedback
• Provide staff with ongoing opportunities to showcase expertise and build professional profiles

The Results

Inspire Action often draws hundreds of new visitors daily, and a comparable number of subscriber-driven visitors get content updates via RSS feed.

This audience fuels conversation, both online and face-to-face, that helps us refine strategies and deliver services to best meet client needs. Overall, developing and deploying Inspire Action has given us firsthand familiarity with blogging culture and protocol, allowing us to credibly advise current and prospective clients interested in launching their own blogs.