Promotional Video
Professional Development Program

More images View Video |Download PDF

The Challenge

The West Virginia Department of Health and Human Resources (WV DHHR) Infant and Toddler Professional Development Program provides caregivers with the information and resources they need to protect and nurture children. To ensure the success of this initiative, WV DHHR needed to raise awareness of the program and gain buy-in from critical stakeholders, including program administrators and trainers, caregivers, parents, potential partnering agencies, and various education officials. Such an encompassing outreach effort to several diverse audiences required engaging, persuasive promotional materials.

The Solution

To meet this challenge, Mind & Media created a compelling promotional video with interviews and testimonials, high-end graphics, and captivating footage. A versatile development tool, the video can be compressed for viewing online, looped for continuous play at a kiosk, or broadcast as part of a public service announcement. An accompanying interactive CD increases visibility of the program and provides users with more information.

The Results

The end result was an inspirational and informative video presentation that addressed all of WV DHHR’s needs and audiences and empowered WV DHHR to heighten awareness and encourage support of the program.