Website Redesign
National Adult Protective Services Association

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The Challenge

To fulfill its mission to inform and educate the public about issues related to adult protective services (APS), NAPSA wanted to revamp its existing website to reach the wider protective services community.

The Solution

Mind & Media evaluated NAPSA’s existing website, compared it to their goals, and created a redesign strategy to meet those goals. We worked closely with NAPSA’s staff to identify the information needs of the diverse audiences they wanted to attract to the website. The final redesign strategy included:

• Restructuring the website with transparent navigation to make it easier for all user groups to find the information they need
• Reorganizing and expanding online member services to make it easier for APS professionals to join
• Redesigning the user interfaces to provide at-a-glance understanding

The Results

NAPSA’s staff and board of directors were delighted with the resulting website design and presented Mind & Media with the 2003 NAPSA Public Service Award for contributing to increased public awareness about APS-related issues.